Soft Cooler Bags Built for Real Life (and Style)

Forget the hulking hard-sided cooler that eats up half your trunk. Our soft cooler bags give you serious chill without the weight, bulk, or boring. Foam-insulated, wipe-clean, and made to fold flat when you're done for easy storage, they're the bag you grab on the way out the door – and the one you're glad you brought.

Frequently Asked Questions

How much can a soft cooler actually hold?

More than you'd expect. The Pleasure Chest fits up to 15 cans or 5 bottles of wine upright. The Stiff One goes up to 30 cans. Both have reinforced bottoms that stand up on their own — no propping required.

How do I clean a soft cooler after a long day out?

Wipe it down. That's it. The insulated liner is wipeable and wipe-clean — damp cloth, a little soap, done. No soaking, no lingering smells from the last tailgate. Check out our fabric care guide.

Do soft coolers pack flat?

Yes. Unlike a hard cooler, these collapse flat when empty — easy to tuck in a suitcase, stash in a closet, or throw in the trunk as a backup without sacrificing any space.

What's the difference between the Pleasure Chest and the Stiff One?

Size, mostly. The Pleasure Chest is your go-to for a day at the beach or a casual gathering. The Stiff One is for when you're the one everyone's counting on to show up with enough drinks.